Subaru Named Most Trust Brand and Best Performance Brand in 2022 Kelley Blue Book’s KKB.COM Brand Image Awards
* Subaru named Most Trusted Brand and Best Performance Brand
* Subaru impressively has captured the minds of non-luxury car shoppers as the Most Trusted Brand every year since 2015
* Subaru named Best Performance Brand for the third year in a row, securing the accolade six times in the last eight years
Subaru announced it has been honoured in two major categories of the 2022 Kelley Blue Book’s KBB.com Brand Image Awards, including Most Trusted Brand and Best Performance Brand. With this year’s acknowledgement, Subaru has now won Most Trusted Brand for eight consecutive years, in addition to its third consecutive win for Best Performance Brand awards.
Kelley Blue Book shoppers selected Subaru based on the automaker’s reputation for delivering safe, spacious, fuel-efficient vehicles that satisfy the needs of both everyday consumers and those seeking increased utility and performance at the right price point.
“Subaru owners get more than just a promise on safety and reliability; Subaru vehicles come with a lifetime of dedication from our Subaru family to yours,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “This recognition symbolizes the values of confidence, loyalty and inspiring performance, which Subaru builds its foundation upon.”
The 2022 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study. Kelley Blue Book’s Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity among new-car shoppers. For more information about the 2022 Kelley Blue Book Brand Image Awards, visit https://www.kbb.com/awards/brand-image-awards/.